I spent the last few days in Orlando, Fl at the IBM Connect Conference. If you haven’t been there, it’s a great collection of technical and business content revolving around IBM’s collaboration suite. Topics range from deep dive technical to Administration and the value of “being a social business”. Every speaker I watched were among the best out there.
I really went into overload this week with all the nuggets of information that were being presented. Social business is a topic I’m very passionate about so the content really hit home. Instead of taking notes to later reference, I tweeted. Numerous posts all day long. I tweeted and retweeted and tweeted some more. I tried to share all the good information being throw out there.
Among the things I heard during the week about being a Social Business:
- User adoption never ends, it’s an ongoing process
- Align social to your top business goals
- One ROI of being a social business – searching and reusing intellectual capital
- Social business is about changing behavior, not technology
- We are in the Generation S (thanks @PamMktgNut)
When I put it all together, here is how I would summarize.
“You won’t find that ah-ha moment to break the barrier into being a social business. It’s a process. A combination of things. And when they all come together, you’ll be a social business.”
I’ll be writing more and more in the coming days and weeks on things I learned and will continue to develop this topic.
The 4 days was full of content sharing, product knowledge and was a chance to catch up with old friends in one of the strongest communities I’ve ever encountered. It’s been a fun 6 years and I have every intention to make it back for a 7th year in January of 2015.