Using Social Media vs. Being a Social Business

Things are changing quickly in my world and each day seems to bring something new with the product I’m managing and the conversations I’m having with my customers.  One thing that is staying constant is the confusion I see and hear on almost a daily basis.  That confusion really revolves around a particular phrase.

Social Media vs. Social Business

Take a moment, what’s it mean to you?  Are they the same? Different?  You thought the same, but my question is prompting you to think differently?

Seriously, take a moment and think about it.  I’ll wait.  I’ll check Flipboard until you are back.

Alright, let’s move on.  As I talk to customers, I commonly ask ‘Are you using any Social Business Platforms to help you collaborate?’  If they know I’m talking about IBM Connections, Yammer, etc, we have a pretty good conversation about why or why not.  The other side of that response is usually something like, ‘I don’t have time for Facebook or Twitter.  That’s kids stuff.’  Ugh!  Where to start?

In doing some research, I stumbled across this blog post by Pam Moore and thought is was perfect. (I just had the pleasure to meet Pam in person at IBM Connect and talked for a bit about the struggles of getting people to under stand this.)

“Social media, social business… what’s the difference? Social media is a set of tools and technology. It’s a medium that enables a conversation between human beings. It facilitates a one to one, one to many or many to many dialog for both people and brands. It presents opportunities beyond what traditional media and marketing can offer when integrated and aligned with business goals.Although we all become the media when using social media technologies, it is not about us broadcasting via a one way stream of self promotion. It’s about leveraging the medium to build relationships, provide value, share our authentic self and connect as human beings.In early 2012 I wrote an article to start a conversation for us all to get our arms around the definition of social business. You can read the article here-> Definition of Social Business?

Thinking back to my conversations has me really thinking that their is a big gap to understanding what ‘being social’ means and getting it implemented into a business setting.  I’m seeing more and more companies come on board, but my fear is they are not ‘selling’ it to their employees.  And it can be a hard sell, believe me.  You need buy-in from the top to get it to work.  You have to show the business value that it presents.  I plan to write other posts on this subject in the very near future.

In the mean time, I’ve got a few questions that I’m looking for feedback on.  Join me in the conversation on this topic.  I’d like to discuss it further on here or any Social site you find me.

  1. When you think Social Business, what does that mean to you?
  2. Do you work for a Social business?
    If so, what platform do you use?
  3. What struggles have you seen in getting to be a Social Business?
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One thought on “Using Social Media vs. Being a Social Business

  1. Pingback: Denny Russell | Social Media – You’re Doing it Wrong!

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